This book really clarified in my mind, why it is so important to put yourself out there & make growing your network part of your daily ritual along with eating a healthy breakfast & exercise. In all six cases, the benefits may not immediately felt, but over time the payback is indisputable!

I highly recommend this book to somebody trying to get their head around the concepts of social networking & why it may be relevant to you.

Each chapter contains important lessons of how to leverage the tools that now exist so that you can establish & grow your brand online. The story of how Gary Vernechuck, a 22 year elderly, transformed his parent’s wine business from $2 million a year to $45 million a year & became a mini-celebrity in the system is a lesson that can be applied by both individuals & corporations.

In today’s down economy, making a rich network of people that you can tap in to is more important than ever before. require a job? require a recipe? require advice on where to stay in the south of spain? The more individuals who know you directly relates to the more individuals who can help you accomplish your goals whatever we may be. It worked for Obama (he tapped in to the social networking to raise huge amounts of campaign funds), it can work for you .

The book is both a practical guide for somebody looking to carve out a niche online & get their brand noticed.

The tools that Juliette gives you in this book can basically be applied by somebody irrespective of your field. These are the ingredients you require to know in order to become a ‘mini-celebrity’.

Facebook Marketing: Leverage Social Media to Grow Your Business

This book is not about social media marketing per se. It is not going to tell you how to leverage social media in order to grow your business. You will have to read other books on that subject. And the coverage on that topic is expanding and changing as I write this review. What this book is about is the Facebook platform that can be used as a marketer’s tool when practicing social media marketing. It tells us about User Profiles, Facebook Groups, how to create Web pages within Facebook, hosting events on Facebook, and other things that one can take advantage of at Facebook. Read more »

Twitter Power: How to Dominate Your Market One Tweet at a Time

Twitter Power is a great book that covers everything I wanted to know, and needed to know (without realizing it) about using Twitter in the best ways possible. I joined Twitter a while back, started tweeting and looking around online at the other tweeters, and really started to wonder just what in the heck all the Twitter hype could possibly be about. Sure, it’s cute to be able to send micro-blogs of up to 140 characters length out to the world, so what’s the big deal? Well, Joel Comm’s book opened my eyes, and I now know what the big deal is! I’m eagerly pressing on with his suggestions and guidance, and after just a few days of implementing what he teaches in his book, it’s starting to work, and work well. Read more »