This book really clarified in my mind, why it is so important to put yourself out there & make growing your network part of your daily ritual along with eating a healthy breakfast & exercise. In all six cases, the benefits may not immediately felt, but over time the payback is indisputable!

I highly recommend this book to somebody trying to get their head around the concepts of social networking & why it may be relevant to you.

Each chapter contains important lessons of how to leverage the tools that now exist so that you can establish & grow your brand online. The story of how Gary Vernechuck, a 22 year elderly, transformed his parent’s wine business from $2 million a year to $45 million a year & became a mini-celebrity in the system is a lesson that can be applied by both individuals & corporations.

In today’s down economy, making a rich network of people that you can tap in to is more important than ever before. require a job? require a recipe? require advice on where to stay in the south of spain? The more individuals who know you directly relates to the more individuals who can help you accomplish your goals whatever we may be. It worked for Obama (he tapped in to the social networking to raise huge amounts of campaign funds), it can work for you .

The book is both a practical guide for somebody looking to carve out a niche online & get their brand noticed.

The tools that Juliette gives you in this book can basically be applied by somebody irrespective of your field. These are the ingredients you require to know in order to become a ‘mini-celebrity’.

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